The AAM AADMI Party is in Gujarat is on mega drive to recruit party workers in large number with focus to connect with rural Gujarat. But these drive initiated with a focus on using the influencer marketing technique ,the modern tool of marketing. Yes AAP has used the influencer approach in Gujarat.
How AAP has started rampant growth through influencer marketing.
After AAP won sizable seats in Corporation elections, the AAP officials started strategizing the strategy to take AAP pan Gujarat. Who so ever is behind the strategy , but the first target they achieved was by convincing ISUDAAN GADHVI to join AAP, who himself is a big influencer in rural areas of Gujarat, due to his alltime high TRP of MAHAMANTHAN program.
Both the parties and people keenly observing felt that’s it… but AAP didn’t stop here and they started joining more and more local influencers of the rural areas like Folk Singers, Bhuvaji (traditional healers, who play an important role amongst their followers) local artists, Influencers of village Panchayat and local influencers engaged with one or the other organizations of social cause.
Today 2000 plus people joined AAP under the leadership of Vijay Bhai Suvala (BHUVAJI), which included post bearers of BJP .The iceing on the cake was Mahesh Savani- the business man from Surat who is known for his noble cause towards his employees and society.
While many ex Congress and ex BJP officials are joining the party , which will help AAP to understand the local organizational structures of political parties. The root level organisational strategies along with influencer approach has created an ideal strategy mix for AAP.
While Congress is absolutely silent even with its acts in Gujarat, the AAP is rampantly growing leaps and bounds with about more than 3000 workers joining party across the Gujarat, will surely put BJP in some trouble in days to come.
The success ratio of AAP in Gujarat can be measured by the memes of Arvind Kejriwal getting viral on social media , mostly backed up by the I.T. cell of World’s biggest party. But that’s not all AAP will have to continuously work hard on urban audience too ,as their support helps BJP to overcome any setbacks.
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