Bengaluru: Duroflex, India’s leading sleep solutions brand, has strategically expanded its portfolio into home comfort solutions with a basic range of furniture that is trendy and functional. The essential furniture has contemporary beds, sofas, recliners, and adaptive work-from-home furniture. The designs for all are created in-house. The furniture range is available at select retail stores and e-commerce channels with delivery available across India. Plans are underway to expand into other categories of furniture in the coming months with more store openings lined up for December as well.
With this expansion the recently opened Experience Centers in Indiranagar & Banaswadi, Bangalore, have a special furniture section showcasing all the offerings. Bengaluru currently has four experience centers and the addition of these two centers brings the total to six. The company has 33 experience centres across India to date, all of which are company-owned.
The Indiranagar and Banaswadi centres are spread over an area of 3258 sqft and 4000 sqft respectively and are among the largest Duroflex experience centres in India. They are the first experience centres to display both, sleep and comfort solutions. The Banaswadi experience centre is a two-storeyed store with an entire floor dedicated to the furniture range.
Commenting on their portfolio expansion, Mohanraj J, President & Business Unit Head, Duroflex said, “Duroflex has helped India reimagine how they sleep. Now, with our furniture collection, we want our customers to reimagine how they approach comfort. We have started with an essentials range and the portfolio will soon expand.”
Duroflex has a stronghold when it comes to foam and is also a supplier to major players in the industry. With this expertise, the brand is entering the home solutions category through furniture.
Speaking about the retail expansion, Mr. Mohanraj added, “Our new retail launches in Bengaluru will be the first few Duroflex Experience Centres that will showcase the new furniture range. The experience centres will now offer a whole gamut of home solutions.”
Duroflex will be launching three more experience centres in Bengaluru. The brand has plans to expand further and launch their first experience centres in the states of Gujarat, Madhya Pradesh, and Rajasthan in Ahmedabad, Indore, and Jaipur respectively.
Duroflex is one of India’s leading sleep solutions providers with a wide range of premium mattresses and sleep accessories. This revolutionary brand with over five decades of expertise and state-of-the-art technology is redefining the meaning of quality sleep.
Duroflex has distinguished itself as a leader in the industry with an innovative and cutting-edge range of products that is first of its kind in India. Its signature range – Duropedic is India’s own doctor recommended orthopedic mattress range. The brand is today synonymous with quality, innovation, and comfort. Its product portfolio is backed by strong technical know-how, modern equipment, and the ability to understand future needs.
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